Week 4: Campaign

One of the campaign's that I have loved recently is for the olympics. It is P&G's television campaign that is targeted towards mothers. This is unusual for P&G to do advertisements for all of their brands as a whole, let alone at such a high profile spot, but I think they are really effective. My favorite commercial (http://www.youtube.com/user/PGThankYouMom#p/u/21/VSn5Z7EC4ME) is great because their turn it around and have little kids as the olympic athletes, essentially exaggerating the idea of "to moms, they'll always be kids." They also have spot for just the ads that are a really effective example of television ads that only you text and sounds to get their message across (http://www.youtube.com/user/PGThankYouMom#p/u/16/ViKJJtK6Hzk). The olympics are a great opportunity for brands to get their names out there and I think that P&G formulated a concise and cohesive campaign that will help their brand and wide range of products.