This ad, for the Romanian Traffic Police, building awareness against drunk driving, uses the "Play with Words" tactic to effectively illustrate to the viewer just how visually impaired you are when you are intoxicated. By forcing the viewer to decipher the message, the advertisers are putting the viewer in the shoes of a drunk driver, and making them feel the difficulty of driving while under the influence. I also think that the ad is even more creative and effective because the words are also arranged into the shape of a martini glass, further utilizing the tactic to underline their important message.
I thought this ad for dig2go audio books was an example of how effective the "Metaphor and Analogy" tactic can be. By rearranging glasses so that the lenses are covering a person's ears it visually explains to the reader that with these audiobooks it is as if you are reading with your ears. I thought this was such a clever ad which utilized the creative metaphor to their advantage.
This advertisement for the Royal Australian Navy is using the "Change the Product" tactic by taking the soldiers and arranging them in the shape of a battleship. Accompanied with the tagline "Navy. The Team Works." the viewer is able to see that the product (in this case the Navy) is a strong group, able to take on any feat. In addition to using this tactic, I think that the visual image itself is dynamic and appealing, adding another depth into the meaning of the ad.
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